Background

         Jiangsu LONGLIQI Bio-Science Co., Ltd (Longrich) is located in the LONGLIQI Bio-Industrial Park, which faces Shanghai in the east, Changshu to the north, and Suzhou on the south. The Industrial Park covers an area of more than 2000 MU (about 500 acres). Longrich's Chengdu manufacturing base is located in Chengdu Economic Development Zone, that boast an annual production capacity of twenty 20,000 tons of cosmetics with a production valued at 500 million Yuan per year, making Longrich one of the leading company which dominates the cosmetic industry in southern China. The company mainly engaged in the production of cosmetics, household cleaning products, health care products, furniture, real estates businesses, logistics businesses and many more products.

        Jiangsu Longliqi Bio-Science Co., Ltd (Longrich) has one of the largest and most advanced centers for research and development of cosmetics and healthcare products in China. The company has more than 10 thousand employees, more than 35% of which are doctorate students, field experts and highly trained professionals. For the past 26 years, the company has seen steady growth in both its expansion and market shares.

       Longrich is certified with both ISO9001 International Quality System and ISO14001 International environmental protection system. Longrich's brand of cosmetics series has been awarded with "Chinese Well-Known Trademark" by State Administration for Industry and Commerce. In addition to that, Longrich series of cream based skin care product have won the "Chinese Famous-Brand Product" title. During the French cultural year, Longrich cosmetics were the only cosmetic gift designated by the China government to be presented to the French honorary guests. In 2005, Longrich won the honorary title of “Chinese Top Ten Integrity Company”. In 2008, Longrich was awarded with both titles “Customers Most Trust Company and Chinese Quality of Top 500”.

        In July 2009, the Ministry of Commerce of the direct selling industry management information systems announced that Jiangsu LONGLIQI Bio-Science Co., Ltd has officially obtained the China's direct selling license, making it the 24th corporation amongst 30 others to have acquired the direct selling license for China. Within that year, Longrich was selected as the “Top Ten Profitable Enterprises in Cosmetics Manufacturing Industry”.

        In 2009, Jiangsu LONGLIQI Bio-Science Co., Ltd. won the Contribution Award at the exhibition for the 60th Anniversary of Establishment of People's Republic of China, whereby 17 series of the company's product won the Excellent Product Award. In 2010, Longrich was the major sponsor for the Suzhou Pavilion at the Shanghai Expo and an also the strategic partner. Longrich won the title of “Top Ten Customers Satisfaction Brand” for two consecutive years in 2008 and 2009. Longrich was also the main sponsor for the World Synchronized Swimming Competition in 2010. Longrich won the laurel of “The Reliant Top Ten Independent Brand in Chinese Industry by Global Customers” in 2011, having gained high approval ratings by the public. In the same year, Longrich was also awarded “25 Most Respectable Brands in 25Years” and “2010 Jiangsu Best Marketing Campaign of Brand -the ZIJING Award" • Annual Case Award”. In October 2011, Longrich won the “HuRun 2011 Most Respected Private Brand Award”.

        At current, Longrich has already completed the goal of establishing 8 research and development centers namely LONGLIQI (Japan) Beauty & Health Innovation Center, LONGLIQI (USA) Health & Cosmetics Research Institute, Tsinghua University • LONGLIQI Institute of Biotechnology, Jiangnan University (food science and technology national key laboratory) • LONGLIQI Joint Functional Foods Research Institute, LONGLIQI (headquarter) R&D Center, LONGLIQI Post-Doctoral Research Station, LONGLIQI Enterprise Academician Station and LONGLIQI French R&D Center.

         For the past 26 years, Longrich had always stood fast to revitalizing the economy of Changshu, raising the standards of the company's scientific development while working hard to make great leaps forward towards the company's development. By implementing brand strategy, marketing strategy, talent strategy, science & technology strategy and management strategy, Longrich adopts modernized methods in research, in development, in production and also in marketing both products and equipments. With the recipient of the direct selling license in July 2008 from the Ministry of Commerce, a new boost of energy has been injected to the developments and plans of the corporation.

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